In many ways, your logo is the epicenter of your brand. It’s the mental image people use to remember what your company does and what it stands for, and it’s the last thing you want to be shy with as you create signage for your facilities. Let’s look at some unusual ways to translate this important emblem into bold signage and wall graphics.
CONTRAST MAKES IT POP
If you’ve ever seen light lettering on a white t-shirt, you know that the text can easily get lost and even be hard to read. A good general rule of thumb is to place a dark logo on a light background and a light logo on a dark background.
EXPLORE UNUSUAL TEXTURES, FINISHES, AND MATERIALS
The best logo signage looks custom-made for the environment in which it’s placed. Take a look at your facility and the meaning of your brand. A high-tech company logo might make a clearer brand statement if it incorporates carbon fiber, metal, or iridescent laminates. A logo for an organic restaurant might feel more authentic with a earthier, matte finish. Put this challenge in front of an Aliant Brands graphic designer, and you may be amazed at the number of options available.
WORK YOUR LOGO INTO FUNCTIONAL SIGNAGE
There’s no reason your logo shouldn’t be used on wayfinding signage. It’s one more opportunity to infuse your brand into every part of the visitor experience.
FEATURE ENVIRONMENTAL GRAPHICS ON A FOCUS WALL
There’s something to be said for “location, location, location,” when it comes to signage. Consider where your facility’s layout tends to lead the eyes of visitors, and make the most of that space by putting your logo front and center. Entire wall sections can be themed with design motifs, photo collections, or product samples, and it becomes a powerful brand statement when your logo is used as a tasteful centerpiece for the other elements.
THINK 3D
Some logos need to be kept simple to translate well to business cards and letterhead, but you can be more extravagant with larger formats like signs and vinyl graphics. Ask your graphic designer (or ours) to beef up your logo with a third dimension, and it can really leap off the wall.
LIGHT IT UP
Accent lighting is the one of the most overlooked ways to increase the visual weight and dramatic impact of a logo. Consider track lighting to pull it out of the background and make it a focal point in your building. Backlighting can be even more dramatic.
PUT IT WHERE NO LOGO HAS GONE BEFORE
Vinyl graphics can stick to virtually any hard surface, not just flat walls. If your facility mostly looks well-branded, but there are a few “dead spots,” they can probably be brought up to par with vinyl. This includes brick walls, cabinets, floors, elevators, stairs … the world is your palette.
GLASS IS NO LONGER OFF-LIMITS
Don’t limit your logo to opaque surfaces. Some of the most eye-catching graphics are made from one-way, perforated vinyl, which can display a logo on one side of the glass while appearing transparent from the other side. Not only does this open up new spots for logo placement, it can also enhance security and privacy when strategically placed.
OTHER PLACES TO SHOW OFF YOUR LOGO
Environmental signage is just the beginning. The more times people see your logo, the more likely they’ll be to buy from you, so give them plenty of opportunities. Send your logo out into the community with vehicle signage. Put it on mugs, flash drives, mouse pads, jackets, t-shirts, and hats, and send your brand out into the world. The more exposures you can create, the more successful your marketing will be