Why Most Corporate Gifting Misses the Mark
Some brands survive market shifts not because they look different, but because they mean something to the people who choose them. This article examines how symbolic value forms, why it strengthens loyalty, and what it takes to build a brand people use to express identity.
Mario
2 days ago2 min read
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The Psychology of Symbolic Value: How Brands Become Identity Carriers
As AI erases functional difference, belief becomes the moat. The Psychology of Symbolic Value examines how symbolic equity turns trust into long-term advantage.
Mario
Nov 193 min read
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Building Brands That Outlast the Moment
Thirty years in this industry teach you things speed can’t. Cultural Durability explores why brands that know who they are—and stay true to it—outlast every trend that tries to replace them.
Mario
Nov 44 min read
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