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Aliant Brands
Promotional Marketing Blog

Learn more about creative marketing tactics that help companies grow in today's social-media-influenced world. From tips on corporate events and growth-hacking to sending influencer kits and prioritizing company culture, you'll find ways to help your company succeed.

What’s Trending in Branded Merch This Year (and What’s Overdone)

What’s Trending in Branded Merch This Year (and What’s Overdone)

Forget gimmicks—today’s branded merch is about lifestyle, purpose, and design. Here’s what’s trending and what to leave behind in 2025.

BRAND AWARENESS

22 hours ago2 min read

Is Brand Loyalty Dead or Just Changing?

Loyalty isn’t dead—it just evolved. Today’s customers choose brands that align with their values, not just offer points or perks.

BRAND AWARENESS

Apr 72 min read

advertising billboards in new york city

Stop Wasting Money on Ads — Use This Strategy Instead

Tired of ads that get ignored? Learn how branded products cut through the noise, build trust, and keep your brand top of mind.

BRAND AWARENESS

Mar 194 min read

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What Would Your Brand Sound Like as a Voice? Defining Brand Personality Through Verbal Identity

Discover your brand's unique voice. Define its personality and stand out in a crowded market with Aliant Brands' expert guidance.

Brand Awareness

Jun 12, 2024

The Nature of Brands and Their Role in Shaping Reality

The Nature of Brands and Their Role in Shaping Reality

Discover how systems thinking can transform marketing, branding, and service design for a cohesive and impactful brand experience.

Brand Awareness

Jun 12, 2024

Focus on Memory: The True Power of Brand Building

Focus on memory: ensure your brand is remembered to create lasting impressions and win the long game in marketing.

Brand Awareness

May 22, 2024

The Art of Premiumization: Elevating Brands Beyond the Ordinary

The Art of Premiumization: Elevating Brands Beyond the Ordinary

Unlock the power of premiumization to elevate your brand, blending luxury and everyday practicality for extraordinary success.

Merchandise & Apparel

May 22, 2024

Three Steps to a Successful Brand: Redefining Your Approach to Stand Out

Discover 3 essential steps to branding success: clarity, visibility & quality. Learn how to stand out and create impact in a crowded market.

Brand Awareness

May 10, 2024

Harnessing the Power of Promotional Apparel in Workplace Culture

Harnessing the Power of Promotional Apparel in Workplace Culture

Discover how custom apparel can unite, inspire, and boost workplace morale.

Merchandise & Apparel

Apr 30, 2024

The Evolution of Corporate Gifting in a Post-Pandemic World

The Evolution of Corporate Gifting in a Post-Pandemic World

In the wake of the global pandemic, the corporate world has witnessed seismic shifts, not just in how businesses operate but also in the...

Merchandise & Apparel

Apr 30, 2024

The Impact of Technology on Design & Marketing: A 30-Year Retrospective

The Impact of Technology on Design & Marketing: A 30-Year Retrospective

As I reflect on the last three decades of my career in design, marketing, and brand direction, I'm struck by the seismic shifts that have...

Brand Awareness

Apr 30, 2024

Unveiling the Science Behind Visual Branding: What Are the Secrets to Success?

Unveiling the Science Behind Visual Branding: What Are the Secrets to Success?

Dive into the fascinating world of visual branding with our latest blog post, "Secrets of Visual Branding, According to Science."

Brand Awareness

Apr 30, 2024

Mastering the Art of Talent Attraction: Building a Successful Employer Branding Strategy

Mastering the Art of Talent Attraction: Building a Successful Employer Branding Strategy

Enhancing your recruitment game to attract top-tier talent and solidify your position as an employer of choice. Understanding the...

Merchandise & Apparel

Apr 9, 2024

Why Every New Business Needs a Website: The Key to Success in the Digital Age

Why Every New Business Needs a Website: The Key to Success in the Digital Age

Congratulations! You’ve taken the bold step of starting your own business. But in today’s fiercely competitive market, merely having a...

Brand Awareness

Apr 9, 2024

Designing Clarity: Navigating the Sea of Information Overload in Packaging and Branding

Designing Clarity: Navigating the Sea of Information Overload in Packaging and Branding

It's no secret that packaging design and branding play a crucial role in influencing consumer behavior.

Brand Awareness

Mar 4, 2024

The Power of Packaging - Why Design Matters

The Power of Packaging - Why Design Matters

Packaging design is a critical component of brand identity playing a significant role in consumer decision-making.

Merchandise & Apparel

Mar 4, 2024

Redefining the Notion of Creative Expression

Redefining the Notion of Creative Expression

What does it truly mean to be creative? Is it reserved for those who possess an innate ability to conjure up imaginative or clever ideas?

Brand Awareness

Jan 11, 2024

Understanding the Costs of Designing a Publication

Understanding the Costs of Designing a Publication

In the digital age, where content creation is widespread, the design of publications plays a crucial role in conveying professionalism...

Brand Awareness

Jan 8, 2024

Embracing Empathy: Pantone Color of the Year 2024 - Peach Fuzz

Embracing Empathy: Pantone Color of the Year 2024 - Peach Fuzz

Pantone has once again captured the essence of current times with its Color of the Year for 2024—Peach Fuzz.

Brand Awareness

Dec 20, 2023

The Power of Design: How Well-Crafted Brands Shape Our Choices

The Power of Design: How Well-Crafted Brands Shape Our Choices

The Power of Design: How Well-Crafted Brands Shape Our Choices

Brand Awareness

Dec 18, 2023

Crafting Identity: A Guide to Designing and Implementing Your School Brand

Crafting Identity: A Guide to Designing and Implementing Your School Brand

Schools & Colleges

Dec 18, 2023

Navigating Success: The Role of Environmental and Directional Signage in Your Marketing Strategy

Navigating Success: The Role of Environmental and Directional Signage in Your Marketing Strategy

Navigating Success: The Role of Environmental and Directional Signage in Your Marketing Strategy.

Brand Awareness

Dec 18, 2023

Infuse Your On-Boarding With A Touch Of Pizzazz!

Infuse Your On-Boarding With A Touch Of Pizzazz!

New employees don't want a run-of-the-mill welcome; they want a personalized merchandise experience that leaves a lasting impression.

Merchandise & Apparel

Dec 8, 2023

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